Thanks to Trump? NYT Gains Another 460,000 Subscribers
Subscriber Growth Also Noted During Trump’s First Term
The New York Times (NYT), a major daily newspaper in the United States, recently saw a significant increase in revenue, driven by a rise in digital subscribers.
On November 8 (local time), NYT announced that its digital-only subscriber base grew by 460,000 in the third quarter of this year. This marks the largest quarterly increase since NYT switched its subscriber count methodology from product-based to total subscribers in 2022.
In the third quarter of this year, NYT’s advertising revenue reached $98.1 million (142.1 billion won), up 20.3% compared to the same period last year.
Total revenue for the third quarter was reported at $708 million (1.0145 trillion won), a 9.5% increase over the same period in 2024, while adjusted operating profit rose 26.1% to $59.6 million (86.2 billion won), according to NYT.
The surge in NYT’s digital subscribers has been attributed in part to President Trump. President Trump has frequently and publicly criticized NYT as a producer of “fake news.” As a result, there is an assessment that this backlash has led to increased subscriptions and advertising revenue for NYT. Additionally, the administration’s policy direction has brought various changes both within and outside the United States, which has also contributed to increased news consumption-another reason for the subscriber growth. NYT’s subscriber numbers also saw significant increases during the first term of the Donald Trump administration and the COVID-19 pandemic.
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NYT currently operates subscription programs for its news coverage, cooking content, games, the product review website Wirecutter, and the sports news outlet The Athletic, with a goal of reaching 15 million subscribers by the end of 2027. In contrast, the number of print newspaper subscribers continues to decline. NYT’s print newspaper subscriber base stood at 570,000 in the third quarter of this year, a decrease of 50,000 compared to the same period last year. Revenue from print subscriptions also fell by 3% to $127.2 million.
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