"16,000 Won for a Labubu Keyring? 'Someone Will Buy It Anyway' - Pop Mart's Major Live Broadcast Mishap"

Pop Mart: "We Will Not Dismiss the Two Employees"

An accident occurred during a live broadcast conducted by Pop Mart, a Chinese art toy company that gained popularity with "Labubu," sparking controversy.

According to Sina Finance in China on November 7, Pop Mart employees caused a broadcasting accident when they began chatting without realizing the live broadcast had started. In the video, one employee remarked, "Isn't this keyring expensive at 79 yuan (about 16,000 won)?" Another employee responded, "It's fine. Someone will buy it anyway."

Pop Mart in China caused an accident during a live broadcast. Weibo.

Keyring priced at 79 yuan released by Pop Mart. Weibo.

The video went viral on Chinese social networking services (SNS), with online users commenting, "The two people have been fired," and "Everyone in the relevant department will be held accountable." In response, Pop Mart stated, "We are taking measures regarding the broadcasting accident, but we will not dismiss the two employees involved."

Pop Mart. Reuters Yonhap News.

According to a business report released by Pop Mart through the Hong Kong Stock Exchange, the company’s total sales in the third quarter of this year increased by 250% compared to the previous year. Sales in China rose by 185% year-on-year, while overseas sales surged by 365%. Notably, sales growth was particularly strong in the North American and European markets. For the first half of this year, sales reached 13.88 billion yuan (approximately 2.8372 trillion won), a 204% increase from the previous year, while adjusted net profit rose by 4.71 billion yuan (about 962.7711 billion won), a 362% year-on-year increase.

This content was produced with the assistance of AI translation services.