Jeximix Enters Taiwan's Largest Department Store in Taipei

Showcasing Not Only Running, But Also Golf and Business Categories

On November 7, Jeximix, an athleisure company, announced that it will hold a pop-up event at the Zhongxiao branch of Pacific SOGO Department Store in Taipei, Taiwan.

The Zhongxiao branch of Pacific SOGO Department Store is the largest premium department store in Taiwan, attracting leading international fashion and beauty brands. Many Korean brands, including LG, Samsung, Sulwhasoo, Laneige, Innisfree, Hazzys, MLB, and CheongKwanJang, have also opened stores there.

Exterior view of the first Jeximix store in Taiwan. Provided by Jeximix

The pop-up, which runs until November 18, will showcase a variety of athleisure apparel, including the locally popular Running RX series. In particular, carefully selected categories such as golf wear and business wear will be introduced to Taiwanese customers.

Taiwan, which hosts numerous international golf tournaments, has well-developed golf infrastructure, especially in the Taipei and Kaohsiung areas, and the number of golf enthusiasts continues to grow each year.

With this pop-up, Jeximix plans to strengthen its product lineup by expanding beyond women's and men's sportswear to a wider range of fashion categories.

A Jeximix representative stated, "Since opening our first official store at Taichung Qingmei Department Store last March, we have opened a total of three official stores and are aggressively expanding our presence both online and offline to secure a leading position in the market. We will continue our efforts to become a prominent brand in Taiwan's athleisure market."

This content was produced with the assistance of AI translation services.