Lotte GRS Donates 20 Million Won to Seodaemun District Office Through Customer Participation

Donations Delivered to Nine District Offices for Underprivileged Children
Funds to Be Used for Improving Four Local Children's Centers in Seodaemun

Lotte GRS announced that its burger franchise brand, Lotteria, delivered a donation of 20 million won to the Seodaemun District Office on November 6 for the benefit of local children. The funds were raised through the customer participation-based 'HopeON' campaign.

The HopeON campaign is a social contribution initiative in which 50 won is automatically donated for every order placed through the company's application, Lotte Eats, by matching the number of customer orders. The funds raised are delivered to socially marginalized groups in need of assistance, such as underprivileged children and children with disabilities, through local district offices. The number of Lotte Eats members has reached 5.2 million, an increase of approximately 74% compared to 2023, helping to spread a culture of giving through customer participation.

On the 6th, Lee Seungju, Head of Marketing at Lotte GRS (right), and Lee Sunghun, Mayor of Seodaemun District Office (left), are posing for a commemorative photo after attending the HopeON Fund Delivery Ceremony for local children at Seodaemun District Office. Provided by Lotte GRS.

The HopeON fund delivered will be used to improve the environment of four out of eight local child welfare centers in Seodaemun District that are in relatively poor condition. With the installation of LED lighting, replacement of old wallpaper and flooring, and new lockers, more than 100 children using these centers will be able to learn, play, and dine in safer and more comfortable facilities, benefiting from comprehensive welfare services as they grow.

A representative from Lotte GRS stated, "The HopeON fund, created with the participation of our customers, is being used in various ways for marginalized groups, children with disabilities, and the local community," adding, "We will continue to carry out diverse social contribution activities to fulfill our social responsibility as Korea's leading franchise company."

This content was produced with the assistance of AI translation services.