'Hansung Motor 40th Anniversary' Mercedes-Benz Test Drive Festival
Simultaneous Events at Showrooms Nationwide
Hansung Motor, an official Mercedes-Benz dealer, announced on November 5 that it will hold a Customer Appreciation Test Drive Festival at its 18 showrooms nationwide to celebrate its 40th anniversary.
This event, which will take place simultaneously at showrooms across the country from November 7 to 9, allows customers to experience the refined driving sensation of Mercedes-Benz firsthand and enjoy a variety of programs and benefits at the showrooms.
Additionally, interactive programs will be offered for visitors to join Hansung Motor’s 40-year journey. Guests can celebrate the 40th anniversary together by participating in special activities such as a commemorative photo zone to capture moments from the past four decades, the “Hansung Heritage Quiz” to reflect on the brand’s history, and a “Message Wall” to leave congratulatory messages.
The test drive event will be operated on a reservation basis. Customers wishing to participate can easily apply through the event page on the official Hansung Motor website or via social media channels such as Instagram and Facebook. Test drive participants will have the chance to win various prizes through a drawing, including an iPhone 17 Pro, Dyson Airwrap, Bang & Olufsen speaker, and Shinsegae gift certificates.
Customers who sign a vehicle contract during the event period will receive a Mercedes-Benz packable Boston bag. In addition, those who purchase a vehicle through Mercedes-Benz Financial Services products by November 28 will receive extra prizes and gifts.
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Hansung Motor CEO Marco Kim stated, “This is a festival to commemorate the journey of trust we have shared with our customers for 40 years, and it also symbolizes Hansung Motor’s leap toward a new future. We will continue to grow together with our customers and consistently deliver Hansung Motor’s unique, differentiated premium experience.”
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