Featuring Launches "Featuring Extension" for Google Chrome
Check Influencer Analytics Data Directly on the Web
Featuring, a social network service (SNS) data analytics company, announced on October 29 that it has launched a pilot version of its AI influencer marketing solution “Featuring” as a Google Chrome web browser extension.
The Featuring Chrome extension is a convenient feature that operates as a widget in the PC web environment. Previously, users had to conduct SNS channel research on platforms such as Instagram and YouTube and access the Featuring solution separately through individual browsers. With the release of this new feature, both tasks can now be performed on a single screen.
With this, corporate and brand marketing managers can search for potential influencer candidates while simultaneously checking objective campaign collaboration suitability scores based on social data analysis. More than 20 performance indicators are provided to gauge the actual influence of an influencer, including the number of valid followers, average reach, engagement rate, and average number of comments.
In particular, the “AI Briefing” feature embedded in the extension summarizes data recorded in the “Influencer Management” menu of the Featuring solution, helping users quickly grasp key information. Users can view past work history, notes left by colleagues, and contact person details in real time, which helps prevent unnecessary duplicate work in advance.
During the pilot service period, Featuring will provide the Chrome extension free of charge to customers with a Standard Membership or higher. The company plans to actively gather customer feedback for further service enhancement and to launch an official version with additional convenience features such as in-depth analysis and similar influencer recommendations.
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Jang Jihoon, CEO of Featuring, stated, “This feature release is a case where we have closely analyzed marketers’ actual work processes to greatly enhance the usability and convenience of the Featuring solution,” adding, “We will continue to update features to automate repetitive and simple work with AI, so that users can fully focus on creative tasks.”
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