"Listening to Music on FLO in Cars" User Base Grows 105% in Two Years

Number of IVI Users Doubled Compared to September 2023

The music platform FLO, operated by Dreamus Company, is rapidly expanding beyond mobile to the in-vehicle infotainment (IVI) sector, thereby strengthening its competitiveness as a music platform.

According to Dreamus Company on October 28, the number of FLO users on in-vehicle infotainment (IVI) systems has increased by approximately 105% over the past two years. This figure, based on September 2023 compared to September this year, indicates that the number of users enjoying FLO while on the move in their cars has more than doubled.

Since 2021, FLO has been integrated with the IVI systems of global automotive brands such as Volvo, BMW, Mercedes-Benz, Renault, and BYD, providing an environment where users can enjoy music while driving. Currently, FLO’s extensive music library of over 100 million tracks can be accessed in all Volvo models, as well as select models from Renault, Mercedes-Benz, BMW, and BYD.

In particular, following the FLO app, the newly introduced "Quick Selection" feature on in-vehicle IVI systems allows users to select just the first song, after which AI analyzes the mood and individual listening history to automatically play music tailored to their preferences. This feature has received a positive response from drivers who find it difficult to frequently select songs while driving.

In addition to offering playlists of popular songs in various genres suitable for driving, FLO can also be conveniently used via voice commands through integration with certain brands. Features that reflect customer needs, such as lyrics display and emotional display, are also planned to be introduced in select brand vehicles in the future.

Kang Sunhee, leader of the FLO Service Team at Dreamus Company, stated, "We continue to evolve the platform by closely monitoring user experiences even in mobility environments," adding, "We will continue to develop services that provide immersive music experiences in various environments, so that users can conveniently enjoy music anytime, anywhere."

This content was produced with the assistance of AI translation services.