SMEs Ministry Reviews Preparations for 'Korea Grand Festival'... "Spreading the Warmth of Consumption Nationwide"
Large-Scale Discount Festival 'Korea Grand Festival' to Kick Off on October 29
Nationwide Spread of Consumer Sentiment Through Customized Regional Events and Relay Campaigns
The Ministry of SMEs and Startups announced on October 27 that it held the 5th meeting of the 'Consumption Revitalization Task Force' and reviewed the preparations for the upcoming 'Korea Grand Festival,' which will take place starting October 29.
This meeting, presided over by First Vice Minister Noh Yongseok, was attended by 13 regional SME and Startup Agencies nationwide and 11 public institutions. Participants discussed the plans for the Korea Grand Festival and the status of regional consumption promotion programs. The Ministry plans to focus its policy capabilities on ensuring that the consumption promotion campaign, launched through this festival, develops into a sustainable consumption trend rather than a one-off event.
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To this end, the Ministry will promote customized events and relay campaigns nationwide, tailored to the characteristics and needs of each region, in order to boost consumer sentiment and strengthen the momentum for domestic demand recovery. Noh Yongseok, First Vice Minister of the Ministry of SMEs and Startups, stated, "We hope that the warmth of consumption will spread across the country through the Korea Grand Festival, revitalizing local commercial districts," adding, "The government will also provide active support through the Task Force to maximize the effects of stimulating consumption."
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