[Today's New Product] bhc Launches 'Ppurin Popcorn' at CU Stores Nationwide

A Sweet and Savory Harmony
with Ppurinkle Seasoning and Cheese Flavor

On October 23, bhc, the chicken brand under Dining Brands Group, announced the launch of its new product, 'bhc Ppurin Popcorn', which recreates the flavor of its signature menu item 'Ppurinkle' in popcorn form. The product will be available at CU stores nationwide.

'bhc Ppurin Popcorn' features the savory and crispy texture of authentic American-style kettle corn. It is enhanced with bhc's signature Ppurinkle seasoning and cheese flavor, achieving a sweet and salty balance. The packaging is designed with a yellow color scheme that intuitively conveys the product's taste, featuring an image of popcorn topped with Ppurinkle cheese seasoning.

Image of the new product 'Ppurin Popcorn' released by bhc. Photo by bhc

bhc plans to broaden its brand experience by expanding its product lineup from chicken and side dishes to include snacks and ready-to-eat meals. Previously, in February and June, bhc collaborated with CU to launch 'Ppurin Chicken Burrito', 'Ppurin Chicken Pizza', '3XL Matchoking Chicken Triangle Gimbap', and 'Matchoking Chicken Gimbap', achieving cumulative sales of 1.15 million units. The 'bhc Ppurin Egg', introduced in 2023, also received an enthusiastic response and is currently being prepared for re-release.

A bhc representative stated, "Through our collaboration with CU, we hope that more consumers will conveniently experience bhc's unique and special flavors in their daily lives. We will continue to develop differentiated products and pursue collaborations, expanding consumer touchpoints beyond chicken to a variety of product categories, while also enhancing our brand value."

This content was produced with the assistance of AI translation services.