Heungkuk Fire & Marine Insurance Introduces "AI Sales Assistant"... Accelerates Digital Transformation in Sales Field

Heungkuk Fire & Marine Insurance announced on October 23 that it has officially implemented the "AI Sales Assistant," which was selected as the grand prize winner in its in-house competition, into actual business operations.

The "AI Sales Assistant" is an AI-based work support system designed to assist sales staff with insurance planning and consultation tasks. It automatically generates consultation scripts based on the design details and can regenerate customized scripts that highlight specific items designated by the user, such as coverage details or amounts.

All answers provided by the AI include information sources, and the "View Full Text" feature allows users to immediately check related documents. This enables sales staff to provide faster and more professional consultations, while customers receive more accurate guidance. The company expects that the introduction of this system will improve contract signing rates and increase sales.

Heungkuk Fire & Marine Insurance Headquarters. Heungkuk Fire & Marine Insurance

In April, at the "Generative AI Competition," where 30 teams and 63 participants competed, the "AI Sales Assistant," submitted as a sales support idea, won the grand prize. This idea was recognized as a concrete example demonstrating the potential for AI utilization in the sales field.

The solution received high marks for enhancing sales efficiency by combining ChatGPT and image-generating AI to automate the creation of product explanation materials and consultation scripts. After practical validation and system advancement, it has now been fully deployed.

Additionally, the company has revamped its "Company Policy Search Service" in connection with the centralized document project within the groupware. By adding an AI Q&A function, employees can quickly find the necessary regulations and guidelines, significantly reducing the time spent searching administrative documents.

A Heungkuk Fire & Marine Insurance representative stated, "The AI Sales Assistant is not just a simple chatbot, but will become a true 'digital partner' for the sales field," adding, "We will continue to actively pursue the introduction of innovative technologies that can drive practical change."

This content was produced with the assistance of AI translation services.