Aliexpress Launches Pilot of Online Grocery 'Ali Fresh'...Expanding Local Business

First Local Business Under Shinsegae-Alibaba Joint Venture
Gradual Logistics Enhancement and Category Expansion Planned

Aliexpress announced on the 22nd that it has launched a pilot version of its new online grocery channel, 'Ali Fresh'.

This project marks the first business initiative introduced by Aliexpress under the Shinsegae-Alibaba joint venture, which was established in September. The aim is to create a new commerce platform that connects domestic food and daily necessities sellers with consumers.

Ali Fresh will operate as an independent channel within the Aliexpress application. During this pilot phase, the focus will be on selling domestically produced agricultural products and processed foods. The company plans to gradually improve delivery efficiency and expand product categories before officially launching the channel.

Through Ali Fresh, Aliexpress will fully implement its 'local-to-local' business strategy in the Korean market. By expanding small-volume food categories and enhancing packaging and delivery efficiency, the company aims to provide consumers with a convenient shopping experience and offer sellers a stable sales channel.

An Aliexpress representative stated, "Ali Fresh is a new channel that provides a stable online sales platform for small and medium-sized domestic sellers. During the pilot operation period, we will actively incorporate feedback from both sellers and consumers to develop Ali Fresh into an online retail hub optimized for the Korean market."

This content was produced with the assistance of AI translation services.