Lotte Mart to Sell "Domestic Salmon" for Four Days Starting on the 23rd

Four-Day Event Starting on the 23rd with 5 Tons Prepared
Operating Overseas Designated Fish Farms and Direct Air Imports

Lotte Mart announced on the 21st that it will be the first domestic distributor to sell "domestic salmon (100g)" for 4,490 won for four days from the 23rd to the 26th.

On the 20th, Jo Sungyeon, MD promoting domestic salmon at the seafood corner of Lotte Mart Zeta Plex Jamsil branch located in Songpa-gu, Seoul. Provided by Lotte Mart

The domestic salmon being introduced this time is the king salmon, a premium breed that accounts for only 1% of global farmed salmon production. It takes more than two years and six months to reach the shipping stage, making it highly rare.

Previously, in 2023, Lotte Mart contacted Wolya Fisheries to introduce domestically farmed salmon. Wolya Fisheries is a specialized company that has been engaged in salmon farming since 2014, maintaining optimal water temperatures (below 13°C) year-round through a smart farm control system to raise salmon.

Meanwhile, Lotte Mart operates "designated fish farms" to secure a stable salmon supply. In July, it began operating a "designated salmon farm" in Puerto Montt, Chile. Through this, Lotte Mart pre-secures about 1,000 tons of raw salmon annually. In addition, Chilean salmon is imported directly by air in a refrigerated state.

Jo Sungyeon, MD of Lotte Mart and Supermarket Seafood Team, said, "This domestic salmon sale is a bold attempt to reduce 100% import dependence on salmon and to achieve stable supply amid high exchange rates," adding, "We will continue our efforts to ensure customers can enjoy fresher and higher-quality salmon in the future."

This content was produced with the assistance of AI translation services.