[Today's New Product] Able C&C 'A'pieu' Renews Moisture-Filled 'Water Lock Cushion'

Upgraded Formula, Texture, and Packaging Design

On October 20, Able C&C announced that its cosmetics brand A'pieu will launch the renewed version of its signature base product, the "Water Lock Cushion," under the new name "Water Lock Comfort Veil Cushion."

Water Lock is A'pieu's flagship hydration base line, featuring products based on Water Lock technology that helps lock in moisture deep within the skin for extended periods. The Water Lock Cushion, a bestseller with cumulative global sales exceeding 390,000 units, has been fully upgraded in formulation, texture, and packaging design through this renewal.

The new Water Lock Comfort Veil Cushion features enhanced skincare ingredients to gently envelop the skin while providing all-day lasting power and strong adherence. Utilizing ultra-fine particle technology, it applies evenly between the skin’s texture, and the Water Lock moisture-coating method minimizes moisture evaporation, delivering a dewy finish that lasts.

According to clinical trials conducted by Skinmed, the product demonstrated 24-hour color and coverage longevity. Immediately after use, moisture levels on the skin’s surface and within the skin increased by 63% and 11%, respectively. The cushion also features a low-irritation formula suitable for acne-prone skin, minimizing skin burden.

The packaging has been redesigned to resemble a water droplet, visually expressing the core concept of the Water Lock line-"locking in moisture"-and capturing its unique clear and refreshing image. The included puff has been improved with both a rounded surface and a cut corner, allowing for precise coverage even on contoured areas. The cushion is available in three shades: Pure (No. 19), Shell (No. 21), and Latte (No. 23).

The new product will launch exclusively at Olive Young from October 20 to November 2. During this pre-launch period, a 25% discount will be offered, and all customers who purchase the product will receive a complimentary "Fruit Pang Glossy Jelly Highlighter (Pink Shell)."

Ha Kyungjin, Head of Product Division at Able C&C, stated, "With the launch of the new Water Lock Cushion, we will further strengthen the identity of A'pieu’s signature Water Lock line," adding, "We also plan to sequentially introduce a variety of makeup products that reflect A'pieu’s unique sensibility."

This content was produced with the assistance of AI translation services.