[Asia Smart Finance Awards] User-Centered and Friendly Design

Samsung Securities Wins Top Design Award

Samsung Securities received the top prize in the design category for its Mobile Trading System (MTS) at the 2025 Asia Smart Finance Awards.

Jongmun Park, CEO of Samsung Securities. Samsung Securities

Samsung Securities' mPOP is designed with a user interface that is easy to navigate for everyone, from beginners to experts.

This year, mPOP underwent a redesign of its home screen, introducing a user-centered and friendly design. As a result, users can now view integrated rankings of stocks by trading value and trading volume directly from the home screen. The platform also provides real-time graphs of major domestic indices for tracking daily index trends, and allows users to check the stock market schedule for the upcoming week. These improvements have enhanced both the user experience (UX) and user interface (UI).

In addition, a new overseas stocks tab has been introduced, offering investment information helpful for customers trading international stocks, such as overseas indices, exchange rates, schedules for major global economic indicators, top-ranked stocks by country, and stocks with upcoming ex-dividend dates. The platform also provides entry points to key MTS services related to overseas stocks, including overseas company information searches, overseas earnings reports, personal dividend history, and event information.

In May of this year, Samsung Securities enhanced not only the design but also user-oriented trading convenience features. New rankings such as top traded ETFs and dividend stocks, top real-time gainers and top profit-taking or loss-cut stocks are now available. The mobile watchlist screen, which is the most frequently used by customers, has been streamlined to allow easier access to key ranking menus, improving the overall trading flow for users. Additionally, a new service has been introduced that uses artificial intelligence (AI) to translate and summarize overseas news and disclosure data.

This content was produced with the assistance of AI translation services.