Park Beomin, Geumsan Governor: "Establishing a Sustainable Geumsan Ginseng Sales Network on the US West and East Coasts"

Reorganizing the Geumsan Ginseng Export Network... Attendance at the Opening Ceremony of the Los Angeles Korean Festival

Beom In Park, the governor of Geumsan County, attended the Korean Ginseng Day ceremony held on the 16th at the Seoul International Park in Los Angeles, California, USA. (Photo by Geumsan County)

Park Beomin, the governor of Geumsan County, attended the Korean Ginseng Day ceremony held on the 16th at Seoul International Park in Los Angeles, California, and stated, "We will establish a sustainable sales network for Geumsan ginseng on both the West and East Coasts of the United States through on-site execution and inspection, rather than mere showmanship."

This Korean Ginseng Day ceremony was organized to coincide with the opening of the Los Angeles Korean Festival.

In addition, Geumsan County operated a promotional booth at the festival and introduced a game and exhibition photo zone to promote the Geumsan ginseng brand.

During this visit, from October 14 to October 20, Park is working to reorganize the export network for Geumsan ginseng and raise its profile as a global brand in California and New York through promotional activities, negotiations with buyers, administrative cooperation, and media exposure.

To this end, he visited Home Shopping World in Los Angeles and participated in interviews with major Korean-American media outlets, sharing news about the quality stability of Geumsan ginseng and its standardized distribution system.

He also initiated promotional cooperation linked to public events with the city of Buena Park, discussed establishing a permanent promotional base in The Source OC commercial district, and reviewed stable supply chain measures by negotiating annual volume, specifications, pricing, inventory, and delivery processes with B&A Frontier Trading.

In New York, he inspected candidate sites for the Queens K-Ginseng House, designed operational content, experience programs, and media packages, and began organizing an implementation roadmap with the goal of opening next year.

Additionally, he held working-level discussions with North American importers and wholesalers to review annual supply intentions, focused on detailing plans for operating an East Coast hub, and explored ways to reduce delivery time and storage costs by connecting with West Coast logistics centers.

This content was produced with the assistance of AI translation services.