[Today's New Product] Seven Eleven Launches 'Cashmere Knit'... "Strengthening Fashion Lineup"

Selling Knitwear with Premium "Cashmere" Material
Fashion PB Launch Drives 20% Year-on-Year Sales Increase

Seven Eleven announced on the 15th that starting from the 16th, it will begin selling six types of "Seven Select Cashmere Round Knit" made with premium cashmere material. This is the first time knitwear products are being sold at a convenience store.

Seven Eleven announced on the 15th that starting from the 16th, it will sell six types of 'Seven Select Cashmere Round Knit' made with premium cashmere material. Photo by Seven Eleven

Previously, in April, Seven Eleven launched its first fashion private brand (PB) product, the "Seven Select Premium Cotton T-shirt." It subsequently released eight types of PB socks and various underwear items. As a result, sales in the fashion category from April until now have increased by 20% compared to the same period last year. In particular, the usage rate among customers in their 20s and 30s has exceeded 50%.

The newly launched cashmere knitwear, designed for the winter season, is priced at 32,900 won. With a moderate thickness, it is versatile enough to be worn in spring, fall, and winter. It is available in three unisex sizes (M, L, XL). To make it easy to coordinate with other winter clothing, it comes in two neutral colors: black and gray. The product will be offered in limited quantities for this season only.

To commemorate the launch, a related promotion will also be held. Until the 30th of next month, customers who pay with Kakao Pay Money can purchase the product at a 20% discounted price.

Going forward, Seven Eleven plans to continuously introduce new clothing products in preparation for the winter season.

Lee Seohun, the fashion MD of the Household Goods Team at Seven Eleven, stated, "As convenience stores are evolving into lifestyle platforms that go beyond food to suggest lifestyle solutions, we have planned an apparel product made with high-quality cashmere for the first time in the industry." He added, "With high inflation making value-for-money a key shopping trend, we will continue to pioneer the convenience store fashion genre so that customers can find excellent apparel products at reasonable prices."

This content was produced with the assistance of AI translation services.