Pop Mart Korea to Hold 'Care Bears x Zsiga's Dream Land' Event at Hongdae

Pop Mart Korea announced on the 14th that it will hold the 'Care Bears x Zsiga's Dream Land' event at its Hongdae flagship store.

This event has been organized to promote the newly launched 'Zsiga x Care Bears Series,' a collaboration between Pop Mart's signature IP 'Zsiga' and 'Care Bears.' On the third floor of the Hongdae flagship store, the company will recreate 'Dream Land,' a happy place where rainbows appear all year round, created by Care Bears and Zsiga together, and will hold a variety of promotions.

Pop Mart Korea announced on the 14th that it will hold the 'Care Bears x Jiggers Dreamland' event at its Hongdae flagship store. Pop Mart Korea

The main promotions include 'Dreams on a Rainbow.' In line with the concept of Dream Land, which is filled with dreams, hope, and love and is said to grant wishes from the heart, participants can select one of five types of dream cards, write down their wish, and hang it on a rainbow as part of the event.

In the 'Play with Colors' zone, visitors can choose from six special coloring designs featuring illustrations from this series, color them on-site, and attach them to the sketchbook wall.

Additionally, visitors can freely take commemorative photos in the 'Dream Land' space and upload them to Instagram for a chance to win a prize through a raffle. There will also be an opportunity to participate in a lucky draw event on-site.

A representative from Pop Mart Korea said, "We expect that this event will greatly help introduce the charm of Pop Mart's signature IP 'Zsiga,' which is still relatively unknown in Korea, to local customers."

This content was produced with the assistance of AI translation services.