Kyungdong Navien Unveils New Sukmyeon Mat Ads: "The Difference in Technology Creates the Difference in Sleep Quality"
Release of "Sukmyeon Mat Four Seasons" and "Sukmyeon Mat Carbon" Commercials
Kyungdong Navien announced on the 13th that it has newly released TV and digital commercials for the "Sukmyeon Mat Four Seasons" and a digital commercial for the "Sukmyeon Mat Carbon."
The message, "The difference in technology creates the difference in sleep quality," is delivered through the humorous performance of actor Ma Dongseok, conveying the value of the "Sukmyeon Mat," which provides restful sleep with its artificial intelligence (AI) sleep solution and precise temperature control technology.
The commercial for "Sukmyeon Mat Four Seasons Air/Pro" highlights the differentiated technology of the Sukmyeon Mat Four Seasons, with actor Ma Dongseok emphasizing warmth in winter and coolness in summer. It demonstrates confidence that technology can create restful sleep by showing that the AI sleep solution maintains the optimal sleep temperature throughout the year. The digital commercial for "Sukmyeon Mat Carbon" features actor Ma Dongseok carrying out the royal command of the "King of Carbon" to resolve customers' insomnia.
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Kyungdong Navien has diversified its Sukmyeon Mat product lineup, allowing consumers to choose according to their lifestyle and preferences. Consumers who want a cozy warming sensation can use the "Sukmyeon Mat Hot Water," while those who prefer convenience can opt for the "Sukmyeon Mat Carbon." For those who want a cool mat even in summer, there is the "Sukmyeon Mat Four Seasons." The company has also launched the "Sukmyeon Mat Carbon With Pet," a product specialized for consumers with pets.
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