Gong Hyojin and Code Kunst Selected as New Advertising Models for Bungejangter

'Finding My Own, Not New' Campaign Launched

Bungejangter announced on the 13th that it has selected actress Gong Hyojin and producer Code Kunst as its new advertising models and will launch the 'Finding My Own, Not New' campaign.

Bungejangter explained that it chose Gong Hyojin and Code Kunst as models because their unique lifestyles and strong personal tastes align perfectly with the company's core values of 'sustainability and taste-driven value consumption.'

Gong Hyojin is well known for her commitment to sustainability, even filming an environmental variety show focused on a carbon-neutral lifestyle. Code Kunst has also gained public attention through recent broadcasts that showcase his distinct preferences for items such as cameras, vivariums, and coffee, enjoying a variety of lifestyles based on his own solid tastes.

'Finding My Own, Not New' Campaign Image. Bungejangter

Since the activities of both models perfectly match Bungejangter's value of 'taste-driven trading,' the company plans to further expand its public recognition as a trendy and trustworthy recommerce platform.

The campaign slogan, 'Finding My Own, Not New,' goes beyond simple secondhand transactions to embrace both a rational approach to ownership and the concept of resource circulation. Gong Hyojin proposes a sophisticated and rational shopping method through secondhand trading with the message, "Even if I buy a lot, I don't feel guilty." Code Kunst highlights the advantages of professional and taste-driven transactions by saying, "When your taste is solid, you don't need anything new," and connects it to the message, "Bungejangter has everything rare."

This advertisement will be featured across various channels, including TV, OTT platforms, and YouTube, with a particular focus on outdoor ads in key locations throughout Seoul. Major billboards at 11 sites, such as The Hyundai Seoul, Hyundai Department Store Trade Center, and Gangnam Hansome Building, as well as everyday channels like the subway, will be used for large-scale advertising.

Alongside this campaign, Bungejangter is launching the 'Finding My Own, Not New Festa' promotion. Running until the 27th, the promotion will provide a 100,000 won coupon pack to the first 100,000 participants, and an 80,000 won coupon pack will be given to those who complete four 'Finding My Own' missions.

A Bungejangter representative stated, "Through models Gong Hyojin and Code Kunst, the professionalism and trendiness of secondhand trading will be effectively communicated to the public," adding, "We will do our best to ensure that 'Finding My Own, Not New' becomes established as a new trend and a form of value-driven consumption through this campaign."

This content was produced with the assistance of AI translation services.