Jeongseon County Accelerates Mindungsan BI Establishment, Spatial Development, and Merchandise Launch

Jeongseon County in Gangwon Province has garnered significant attention from the domestic tourism industry by fully launching the 'Mindungsan Branding Project,' which was carried out in collaboration with the Gangwon Design Promotion Agency (Director Choi Insook).

Jeongseon County Office building.

Mindungsan is one of Korea's five largest silver grass habitats and is home to a rare doline landscape, making it a natural resource of exceptional value. The area has rapidly transformed into a year-round destination, not only famed for its autumn silver grass fields but also as a place for extended stays in all seasons.

Jeongseon County accelerated the project by improving visitor convenience and enhancing spatial branding, basing its efforts on a Brand Identity (BI) draft that reflects Mindungsan's symbolism and natural environment. This included upgrading informational signage and installing symbolic sculptures around Mindungsan Stadium.

In particular, by linking the 30th Mindungsan Silver Grass Festival with the branding project this year, the county elevated the festival's prestige and symbolism. The festival area, centered on Mindungsan Stadium, was developed into an experiential space for the Mindungsan brand, and the overall space was designed as an emotional platform to boost visitor satisfaction.

Additionally, official merchandise utilizing the Mindungsan BI was developed to provide festival attendees and tourists with a unique and differentiated experience exclusive to Mindungsan.

Jeongseon County is not limiting its ambitions to short-term achievements. In 2026, it plans to fully implement the 'Comprehensive Development Plan for the Area Surrounding Mindungsan Station,' which will reorganize transportation, amenities, commercial zones, and cultural infrastructure in the vicinity of Mindungsan Station, and complete an integrated tourism belt linked to Mindungsan.

Shin Wonseon, Head of Tourism, emphasized, "Mindungsan is not just a tourist destination, but a core growth axis that embodies the future value of Jeongseon. We will ensure the comprehensive development plan for the area surrounding Mindungsan Station is carried out without a hitch by 2026, and develop Mindungsan into a natural tourism hub that attracts global attention, not just from Korea."

This content was produced with the assistance of AI translation services.