Woongjin Free Life Launches First Nationwide Brand Campaign Since Establishment
First Brand Advertisement to Be Released on October 3
Woongjin Free Life announced on October 2 that it will launch its first nationwide brand campaign since its establishment.
Woongjin Free Life explained that this new campaign marks the starting point for publicly declaring its vision to evolve into a total life care platform, highlighting the synergy created by the merger of Woongjin and Free Life.
The brand campaign consists of two videos, featuring Choi Soo-jong, a beloved actor who has represented the brand for ten consecutive years. Starting from October 3, the beginning of the Chuseok holiday, the campaign will reach consumers through a wide range of channels, including TV, YouTube, Netflix, Tving, and major outdoor media in key locations such as Yeouido, Gangnam, and Seoul Station, covering both online and offline platforms.
To commemorate the launch of its new advertising campaign, Woongjin Free Life will hold a "Nationwide Certification Photo Event." Participants can join through the official Woongjin Free Life website, YouTube, Instagram, or blog. To participate, individuals can either leave a comment supporting the launch of "Woongjin Free Life" on the new advertisement post or upload a photo certifying their engagement with the ad on their personal social media accounts. Winners will be selected through a drawing to receive generous prizes, including dining vouchers for Grand InterContinental Seoul Parnas Grand Kitchen and Shinsegae Department Store gift certificates.
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Moon Ho-sang, CEO of Woongjin Free Life, stated, "This advertising campaign is a declaration of a new leap forward, combining the leadership of Free Life, the overwhelming number one in the funeral service industry, with the trust assets of Woongjin Group, a national company. We will continue to faithfully fulfill our role as the unrivaled number one company by becoming a total life care platform that accompanies our customers from beginning to end in all aspects of their lives."
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