Seeking Snack Companies... Busan to Host Special Sales Exhibition 'Snack Road in Busan'

Recruiting Local Companies Until October 16
A Variety of Snacks Showcasing Busan's Unique Flavors

Busan Metropolitan City is seeking companies to participate in a special sales exhibition aimed at expanding the market reach of local dessert businesses.

On October 2, Busan Metropolitan City announced that it will host "2025 Snack Road in Busan with the Companion Festival" at the pop-up zone on the basement first floor of Lotte Department Store Busan Main Branch from October 31 to November 6, 2025. At the event, small and medium-sized enterprises and small business owners from the Busan region will showcase a variety of snack products, including bread, cookies, rice cakes, and beverages.

This special sales event is organized in conjunction with the "2025 Companion Festival," a nationwide consumption promotion event led by the Ministry of SMEs and Startups. Busan Metropolitan City, the Busan Regional Office of SMEs and Startups, Busan Economic Promotion Agency, and Lotte Department Store are co-hosting the event to support local SMEs and small business owners in promoting their brands and developing new sales channels.

Eligible participants are SMEs and small business owners registered in Busan who sell dessert products. Companies wishing to participate should refer to the announcement on the Busan Economic Promotion Agency website and apply by email by October 16. Final participants will be selected through a comprehensive review of suitability for the event and marketability.

The city will support participating companies by providing display stands, creating event spaces, and offering promotional assistance to facilitate direct interaction with consumers. The sales commission rate is 15%.

Kim Bongcheol, Director of the Digital Economy Bureau of Busan Metropolitan City, said, "We hope this special sales exhibition will serve as an opportunity for local companies to enter large-scale distribution networks, increase brand awareness, and expand their sales channels in a meaningful way. We look forward to the active participation of competitive companies."

The scene of the Busan Salrim Market held last month at Shinsegae Centum City.

This content was produced with the assistance of AI translation services.