Hyundai Quming Launches 'NESTRA Mattress' with Enhanced Topper Replacement and Regular Hygiene Care Services

- Reflecting Lifecycle-Specific Demand, Targeting Growth in the Rental-Based Mattress Market
- Launch of NESTRA, a Dedicated Wellness Lineup, Marks Full-Scale Entry into the Rental-Based Sleep Care Market

The domestic rental-based life care market is rapidly expanding beyond hygiene and convenience to wellness care centered on healthy sleep. In particular, there is a steady increase in demand for rental services that combine regular maintenance with product use, rather than simply purchasing a mattress, as more tailored needs arise across various life cycles, including the elderly, households with children, and dual-income families.

Hyundai Rental Care's life total home care brand, Hyundai Quming, has responded to the changing market by launching a dedicated wellness lineup called 'NESTRA,' with its first product being the 'NESTRA Mattress Nova.' The new product consists of a mattress, frame, and foundation, and the lineup will gradually expand to include massage chairs and compact relaxation care products in the future.

NESTRA is a wellness-dedicated lineup that encompasses the meanings of NEST (sanctuary) and TERRA (earth), embodying Hyundai Quming's strategy to transform the home into a space for recovery and balance through solutions that combine products with regular maintenance services. Starting with mattresses, the company plans to expand its portfolio across the entire relaxation care sector, broadening the wellness experience to the whole living space.

The Hyundai Quming NESTRA Mattress Nova features a 100% polyester knit triple-layer fabric for the top cover, making it particularly suitable for those sensitive to allergies, as it resists pilling and dust even after long-term use. The internal air layer effectively releases sweat and moisture, maintaining a comfortable feel, while excellent elasticity and resilience help the mattress retain its shape over time. The side panels use a graphene composite fabric to enhance heat and moisture regulation and improve hygiene. Inside, independent pocket springs are combined with three types of contour foam to evenly distribute body pressure and provide unwavering support. In addition, the detachable topper structure and a one-time replacement service during the rental period further enhance hygiene and user convenience.

The regular maintenance service is also differentiated. Every six months, a professional engineer visits for scheduled maintenance, providing an eight-step hygiene care process using UVC ultraviolet sterilization and both dry and wet cleaning equipment. This is complemented by negative ion air purification and aromatherapy functions, offering a sleep experience that goes beyond simple cleanliness to encompass air quality, space, and psychological comfort.

Hyundai Quming plans to gradually expand its mattress lineup and designer frames through the first half of 2026. Through this, the company aims to establish a full lineup that includes mattresses, massage chairs, and compact massagers, evolving into a total life care brand that extends beyond water purifiers and air purifiers into the wellness and relaxation care sector.

A Hyundai Quming representative stated, "NESTRA is Hyundai Quming's strategic lineup that views the home as a foundation for wellness," adding, "With this mattress launch and enhanced maintenance services, we will continue to strengthen our position as a total life care brand."

This content was produced with the assistance of AI translation services.