Naver and Nexon Join Forces: "Expanding the Platform, Content, and Data Ecosystem"

Naver and Nexon Sign Strategic Business Agreement
Play Games Instantly with Naver Login
Account Integration, Chzzzik Collaboration, and Nexon IP Utilization

Naver and Nexon are joining forces to collaborate in the content and platform sectors. The two companies plan to create synergy by providing platforms that encompass gaming, streaming, shopping, and payment services.

Through this collaboration, users will be able to log in to their Nexon accounts simply by logging into Naver. Additionally, while watching Nexon game live streams on Chzzzyzik, users can easily start playing the game with just one click.

On the 25th, at Naver Headquarters 1784 in Seongnam, Gyeonggi Province, Naver CEO Choi Suyeon (left) and Nexon CEO Kang Daehyun are taking a commemorative photo after signing a strategic business agreement. Provided by Naver

According to Naver on September 30, Naver CEO Choi Suyeon and Nexon CEO Kang Daehyun signed a strategic business agreement centered on these initiatives at Naver Headquarters 1784 in Seongnam, Gyeonggi Province, on September 25. Their plan is to combine the experience of watching and playing games by leveraging platforms, content, and data, offering users a new kind of experience.

The two companies will link their account systems, allowing users to access their Nexon accounts through Naver login, and are discussing enabling both one-time and recurring payments for Nexon Cash top-ups via Naver Pay. They also plan to jointly expand the exposure of customized game content within Naver services, such as the PC main page and mobile content tabs. Additionally, they are considering using artificial intelligence to generate live video clip highlights in real time.

On Naver's streaming platform Chzzzyzik, a variety of collaborations will begin with Nexon's game intellectual properties. Not only will game leagues and major events be broadcast through Chzzzyzik, but the companies will also work together on large-scale marketing efforts, including merchandise sales at offline leagues and Naver reservation services.

Furthermore, they plan to make it easy for users to switch to Chzzzyzik during gameplay via live broadcast or streaming buttons. Users will also be able to start playing Nexon games directly from the live stream on Chzzzyzik by clicking the play button. In addition, both companies stated that they anticipate a wide range of joint marketing opportunities, leveraging Naver's broadcasting rights for the World Cup and Olympics through 2032 and Nexon's popular sports game intellectual properties.

Choi Suyeon, CEO of Naver, said, "Naver is working to strengthen partnerships in the gaming sector, following online video services (OTT) and mobility, in order to provide users with new service experiences. We will actively collaborate so that both companies can expand and advance the platform and content ecosystem across various online and offline domains."

Kang Daehyun, CEO of Nexon, commented, "Through this business agreement, we expect that both companies will be able to offer differentiated services and user experiences based on even richer data. We will work closely with Naver to ensure that gaming becomes an even more natural part of everyday life through advanced services."

This content was produced with the assistance of AI translation services.