"Ditto Consumption" Replaced with "Imitative Consumption"..."RE100" Becomes "100% Renewable Energy"
Ministry of Culture, Sports and Tourism and National Institute of the Korean Language Announce 19 Easy Korean Alternatives
The Ministry of Culture, Sports and Tourism and the National Institute of the Korean Language have released Korean alternatives for foreign terms. They introduced 19 easy Korean words, such as replacing "Ditto Consumption" with "Imitative Consumption."
According to the deliberation and resolution of the Korean Language Purification Subcommittee of the Korean Language Deliberation Council in September, "Dynamic Pricing" was proposed to be replaced with "Flexible Pricing System," and "Discovery System" with "Evidence Review System." The "New Words Group," which included members from the media, academia, and university students, suggested candidate terms. After a survey of 3,000 citizens aged 15 and older across the country to assess public acceptance, the Korean Language Deliberation Council made the final decision.
For "Ditto Consumption," 77% of participants selected it as a term that should be replaced with a Korean alternative. Referring to the act of consuming by following others' purchases, it was refined to the easier Korean term "Imitative Consumption."
The "Discovery System," which allows parties in a trial to collect evidence themselves or review the opponent's evidence in advance, was replaced with "Evidence Review System."
For the campaign where companies use only 100% renewable energy, known as "RE100," the alternatives "100% Renewable Energy" or "All Renewable Energy" were selected.
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The Ministry of Culture, Sports and Tourism and the National Institute of the Korean Language stated, "Going forward, we plan to continue refining unfamiliar foreign terms that are highly public or closely related to people's daily lives into Korean alternatives quickly, and to widely inform the public through various channels such as social media to encourage the use of easy public language."
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