SK Stoa Recruits Luxury Fashion Veteran Show Host Kim Minhyang
New Program "Taste Shop" Launches on October 11
Introducing Total Fashion Including Shoes and Accessories
Airs Every Saturday for Two Hours
Luxury Fashion Featured in the First Episode
SK Stoa announced on September 29 that it will launch a new program called "Taste Shop" to strengthen its fashion category.
Taste Shop, which will launch on October 11, is a program designed by SK Stoa to enhance its female-oriented brand identity and boost customer awareness and loyalty, targeting the main demographic of its TV home shopping channel. The company has recruited show host Kim Minhyang, who has nearly 30 years of experience, with the ambition of making Taste Shop a flagship program that comes to mind when customers think of SK Stoa.
Show host Kim has established herself as an expert in the luxury and fashion categories, having worked on various TV home shopping channels. She is well recognized among TV home shopping customers for her calm explanations and approachable image.
Taste Shop, presented by SK Stoa and show host Kim, will focus on introducing total women's fashion, including women's apparel, shoes, accessories, and luxury goods. The program will air as a special broadcast every Saturday from 9:21 p.m. for two hours. The first episode will feature products such as the Burberry long quilted coat and check scarf, Maje eyewear, Geiger Lolo loafers, and Diella pure gold jewelry.
Hot Picks Today
Taking Annual Leave and Adding "Strike" to Profiles, "It Feels Like Samsung Has Collapsed"... Unsettled Internal Atmosphere
- There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- "One Comment Could Lead to a Report": 86% of Elementary Teachers Feel Anxious; Half Consider Resignation or Career Change
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
- On Teacher's Day, a Student's Gifted Cake Had to Be Cut into 32 Pieces... Why?
Yang Maengseok, CEO of SK Stoa, stated, "We have recruited a veteran show host and planned a special program to strengthen the fashion sector, which is one of the most important categories in the TV shopping industry. Through this, we aim to increase customer awareness and loyalty, and create a virtuous cycle where various fashion brands can achieve a smooth entry into the market."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
