Hemorrhoid Treatment "Chisen" Unveils TV Commercial Featuring Actor Lee Sungmin

Introducing the New "Chisen Tab 600mg"
with Twice the Diosmin Content

On September 24, Dongkook Pharmaceutical announced that it has released a new TV commercial for its hemorrhoid treatment "Chisen," featuring actor Lee Sungmin as the new model.

New TV commercial for Dongkook Pharmaceutical's hemorrhoid treatment "Chisen" starring actor Lee Sungmin. Dongkook Pharmaceutical

The commercial opens with Lee Sungmin's confident voice saying, "There is a reason for taking Chisen, the oral hemorrhoid medication." This is followed by other cast members' lines, such as "It's convenient because you take it orally, right?" and "No more worries about the bathroom," highlighting both the ease of use as an oral medication and the product's effectiveness.

While Dongkook Pharmaceutical's previous TV commercials focused on relatable everyday episodes to humorously convey the need for hemorrhoid care, the new advertisement aims to correct the misconception that hemorrhoids are caused by hygiene issues. Instead, it delivers the message that the condition can be easily improved with oral medication, all within a bright and healthy atmosphere.

A representative from Dongkook Pharmaceutical stated, "We chose actor Lee Sungmin, whose versatile acting spans not only sincere and serious roles but also comedy and thrillers, to reliably communicate the convenience and effectiveness of Chisen." The representative added, "We hope the main message-that hemorrhoids, a problem with anal blood vessels, should no longer be mistaken for a hygiene issue and can be easily improved with oral medication-will be effectively conveyed."

Notably, the new commercial introduces the high-strength "Chisen Tab 600mg." This product contains twice the amount of diosmin compared to the existing 300mg version, making it even more convenient for managing hemorrhoid symptoms.

The oral hemorrhoid medication "Chisen" is a treatment developed in Europe that contains the plant-based flavonoid "diosmin." By improving vascular elasticity, normalizing capillary permeability, and providing anti-inflammatory and antioxidant effects, it effectively alleviates symptoms such as pain, swelling, bleeding, itching, and discomfort caused by hemorrhoids. As a non-prescription medication, it is available for purchase at local pharmacies without a doctor's prescription.

This content was produced with the assistance of AI translation services.