[Chuseok Gifts] Shinsegae Department Store's Ultra-Premium Holiday Gift Sets
Only Products Meeting Rigorous In-House Standards in Meat, Produce, and Seafood
Full Process Management from Sourcing and Development to Production History

Shinsegae Department Store has strengthened its ultra-premium holiday gift set, "5-Star," through robust partnerships with local producers and a diverse product lineup.


The 5-Star collection is a premium gourmet gift line, curated by Shinsegae Department Store buyers who directly discover renowned domestic production regions and oversee every step from production and cultivation to product development under strict standards to select only the finest products. In categories such as meat, fruit, and seafood, only items that meet Shinsegae Department Store’s rigorous internal quality criteria-including freshness, sweetness, size, shape, color, and marbling-are permitted to carry the 5-Star logo.


Shinsegae Department Store 5-Star Gift Set. Provided by Shinsegae Department Store

Shinsegae Department Store 5-Star Gift Set. Provided by Shinsegae Department Store

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For example, apples are selected only if they are large, perfectly spherical, uniformly red, and have a high sugar content of at least 15 Brix. For Korean beef, only the top-tier 1++ grade female cattle within four regions of origin, with a marbling score of 8 to 9, are chosen.


Since 2021, Shinsegae Department Store buyers have participated in auctions at the Eumseong Livestock Market, the largest Korean beef auction market in the country. This year, the prepared products include the "Luxury Korean Beef Special" (1.4 million won), featuring premium cuts such as sirloin, tenderloin, and chuck flap tail, and the "Luxury Gourmet Korean Beef" (900,000 won), which offers special cuts like skirt steak and hanging tender-parts that account for only 2% of an entire cow.



In the Shinsegae Luxury Produce lineup, high-quality fruits that meet the 5-Star standard have been sourced from a variety of regions, including apples from Mungyeong and Cheongsong in North Gyeongsang Province and pears from Icheon in Gyeonggi Province. In the Shinsegae Luxury Seafood lineup, the "Luxury Wild King Abalone Set" (1.2 million won) is being introduced for the first time. This set features nine king abalones, each weighing four to five per kilogram, all wild-caught and raised for over ten years in pristine waters.


This content was produced with the assistance of AI translation services.

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