Shinsegae Department Store to Hold Fall "Golf Fair" with Pop-up Stores and Customer Events

"Golf Fair" Runs for 11 Days from September 18 to 28
Exclusive Brands and Products Unveiled
Simultaneous Event at Factory Stores... 70-80% Off Tag Prices

Shinsegae Department Store announced on September 18 that it will hold a "Golf Fair" at all Shinsegae Department Store locations for 11 days, from September 18 to 28.

The Stage Majesty popup view on the 1st floor of Shinsegae Department Store Gangnam Branch. Provided by Shinsegae Department Store

First, Shinsegae will introduce exclusive products available only at its stores. The 25 Sublime set from the high-end golf club brand Majesty will be unveiled for the first time in the world at "The Stage" on the first floor of the Gangnam branch. The set will be available for purchase at seven stores with golf shops. Additionally, the previous 23 Sublime model will be offered at exclusive special prices at the golf shops.

Exclusive products have also been developed in collaboration with J.Lindeberg and Descente Golf. J.Lindeberg has prepared 10 items, including a men's windbreaker that can also be used as innerwear and a women's wide-collar zip-up knit. Descente Golf will offer exclusive performance golf shoes.

On the 7th floor of the Gangnam branch, a pop-up store for Adidas "Originals" Golf, which highlights the brand's heritage, will be open. Until September 24, the pop-up store, designed with a classic vintage locker room concept, will feature Originals apparel and footwear. From September 25 to October 1, a pop-up store for the Italian premium golfwear brand Filippo Piana will be held in succession. The first offline store of the Portuguese heritage golf brand Lambda Golf has also opened on the 7th floor of the Gangnam branch.

Customer invitation events with renowned professional golfers will also be held. At the Majesty pop-up store at The Stage in the Gangnam branch, customers who make purchases during the event period will have a chance to win a one-point lesson voucher from pro golfer Park Harim (8 winners) through a drawing. On September 24, an event with pro golfer Nam Kihyub will take place at Lanvin Blanc in the Centum City branch, on September 30, pro golfer Ko Jin-young will participate at the Gwangju branch, and at the South City branch, pro golfer Park Bokyung will hold a customer event. Invited customers for each brand will have the opportunity to receive one-point lessons from these famous professionals.

Large-scale events featuring special-priced products have also been planned. At the event hall on the basement first floor of the Gangnam branch, a comprehensive event covering golf equipment and apparel will run until September 28. At the Garden Stage on the first floor of Starfield Hanam branch, an event will be held until September 25, featuring brands such as Callaway and Wide Angle. At the event hall on the 7th floor of the Uijeongbu branch, brands including J.Lindeberg, Nike Golf, and Mark & Lona will participate in an event running until September 28.

At all Shinsegae Factory Store locations, an event running from September 18 to 28 will offer additional discounts on top of 70-80% off the original tag price. Featured products include Cleveland T-shirts starting in the 30,000 won range and jumpers and jackets starting in the 40,000 won range. All Kakao Golf products will be available at a flat price of 9,000 won.

Sun Hyunwoo, head of fashion at Shinsegae Department Store, said, "This fall Golf Fair has been planned to cover everything that serious golfers want, including gear, clubs, and experiential elements," adding, "It will be the best shopping opportunity for golfers preparing new apparel and equipment ahead of the fall, which is the perfect season for golf."

This content was produced with the assistance of AI translation services.