Wadiz Targets Fashion Market with FW Season Pre-Orders

Demand for "Quality-Driven Consumption" Emerges

Wadiz announced on September 15 that it achieved significant results in its fashion pre-order strategy conducted ahead of the Fall/Winter season.

According to Wadiz, during the "Beginning of Fulfillment" special exhibition held from August 21 to September 3, the average funding amount per person for fashion projects was 330,000 won, which is more than three times the average purchase amount in fashion commerce.

Wadiz announced on the 15th that it achieved significant results in its fashion pre-order strategy conducted ahead of the Fall/Winter season. Wadiz

Based on total funding amounts, the breakdown was as follows: clothing (23%), bags (21%), and luxury goods (20%). This indicates demand not only for traditionally popular items but also for high-end brand products. Wadiz cited the quality of products and materials, regardless of brand recognition, as the greatest strength of Wadiz Fashion.

During this special exhibition, various fashion brands achieved success with their pre-orders. The maker "Visual Shock" exclusively released the "Vivienne Westwood Muffler" for pre-order on Wadiz before its official launch for the 2025 Autumn/Winter season, surpassing 100 million won in sales in just one day. Products introduced by Bluegate, Hyperlit, and The Remu also achieved transaction amounts in the tens of millions of won.

A Wadiz representative stated, "This off-season special exhibition created an opportunity for new fashion makers to gain attention," adding, "We hope that starting with the Fall/Winter season, even more brands will be able to connect with supporters through Wadiz."

This content was produced with the assistance of AI translation services.