Lamborghini Opens Showroom in Busan, Accelerates Expansion in Korean Market

Lamborghini Opens First Showroom Outside the Capital Region
Strengthening Presence in Busan, Ulsan, and South Gyeongsang Province
Showcasing Hybrid Lineup and Premium Services for Local Customers

Lamborghini has opened a new showroom in Busan, strengthening its strategy for the Korean market. This is Lamborghini’s first showroom established outside the capital region. Lamborghini announced its ambition to expand its connection with customers in Busan, Ulsan, and South Gyeongsang Province, aiming to provide a differentiated brand experience.

On September 1, Lamborghini announced that it had held a grand opening event for its new showroom in Busan.

The opening ceremony was hosted by Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini, and Francesco Scardaoni, Director for the Asia-Pacific region. More than 160 people attended, including Kwon Hyukmin, CEO of Automobili Lamborghini Italy, key officials from the dealership, and members of the press.

To commemorate the opening of the Busan showroom, Lamborghini showcased its hybrid lineup in one place. The display included the V8 twin-turbo HPEV (High Performance Electrified Vehicle) Temerario, the brand’s first V12 flagship HPEV Revuelto, and the first plug-in hybrid sports utility vehicle (SUV), the Urus SE.

Temerario displayed at the Lamborghini Busan showroom opening event. Photo by Lamborghini

Located near Centum City in Busan, Lamborghini Busan occupies three above-ground floors and covers a total area of 2,710 square meters. As a state-of-the-art 3S integrated showroom, it provides sales, service, and spare parts all in one place.

The service workshop is equipped with six dedicated work bays, including a pre-inspection bay, and is staffed by Lamborghini-certified technicians who maintain vehicles according to the brand’s rigorous quality standards. In addition, the facility has high-voltage PHEV specialists and advanced diagnostic equipment.

Federico Foschini, Lamborghini’s Chief Marketing and Sales Officer, stated, "With this opening, we now have our fourth showroom in Korea. We look forward to providing customers in the southern region with even closer access to purchase and service, and we expect the Lamborghini community to grow in Korea's dynamic market."

Kwon Hyukmin, CEO of Automobili Lamborghini Italy, said, "Lamborghini Busan, fully equipped as a 3S showroom, will provide premium service and a differentiated brand experience to customers in Busan, Ulsan, and South Gyeongsang Province. We will continue to offer special experiences that connect with and inspire Lamborghini fans."

At the grand opening event of the Lamborghini Busan showroom, Kwon Hyukmin, CEO of Automobili Lamborghini Italy (third from the left in the photo), along with other organizers, are conducting the ribbon-cutting ceremony. Photo by Lamborghini

This content was produced with the assistance of AI translation services.