KB Kookmin Card Ranked No. 1 in the 2025 Digital Customer Experience Index

KB Pay Surpasses 15 Million Registered Users
Leads Industry with Comprehensive Digital Financial Services
Recognized as No.1 in Credit Card Digital Customer Experience Index

KB Kookmin Card announced on September 1 that it has been ranked first in the credit card category of the '2025 Digital Customer Experience Index (DCXI)' organized by the Korean Standards Association.

The credit card category is a newly established segment in this year's survey. KB Kookmin Card was selected as the first-ever winner in the inaugural year of this category.

In addition, the comprehensive financial platform KB Pay surpassed 15 million registered users and 10 million monthly active users (MAU) last month, leading the industry.

KB Pay offers not only card payments but also payments via bank accounts, Pointree, and local government gift certificates, as well as a MyData asset management service that allows users to manage their assets and spending status.

It provides services that appeal to a wide range of customers, including daily attendance Pointree rewards, 'Smart Living T.I.P.' content, and special promotions for shopping and travel.

To strengthen personalized services, KB Kookmin Card has enhanced customer convenience features by expanding the exposure of personalized messages, introducing a non-face-to-face document issuance application function, and improving real-time notification messages within the 'My KB' interface.

A KB Kookmin Card representative stated, "Achieving first place in the DCXI credit card category and surpassing 15 million KB Pay subscribers are the results of our customer-centric digital innovation," adding, "We will continue to provide differentiated experiences to our customers by expanding AI- and data-driven personalized services and diverse content."

Meanwhile, the DCXI is an index jointly developed by the Korean Standards Association and Korea University Business School. It is the only model in Korea that quantitatively evaluates customer experience through digital channels (such as applications and web) across pre-purchase, at-purchase, and post-purchase stages.

It comprehensively assesses customer experience factors such as ease of use, responsiveness, accuracy, timeliness, and empathy to evaluate a company's digital transformation capabilities.

The survey was conducted over the month of July with a consumer panel of 12,200 participants, covering 59 companies across 17 categories.

This content was produced with the assistance of AI translation services.