NongHyup Bank Launches Non-face-to-face Marketing Task Force for Investment Products
Enhancing Customer Convenience
and Strengthening Service Expertise
NH NongHyup Bank has launched a dedicated task force (TF) to support easy transactions of various investment products-such as funds, trusts, and retirement pensions-through its digital platform.
The NongHyup Bank 'Non-face-to-face Marketing TF for Investment Products' will operate until the end of the year, with the goal of strengthening customer-centered investment services and providing a differentiated non-face-to-face transaction experience amid the rapidly changing digital financial environment. The main tasks of this TF include innovating the subscription process for funds, trusts, and retirement pensions within the mobile application, developing artificial intelligence (AI)-based investment services, and enhancing the investor protection system. Through these initiatives, the bank aims to further enhance its competitiveness in digital platforms.
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Lee Youngwoo, Executive Vice President of the Investment Products and Asset Management Division at NongHyup Bank, stated, "Digitally savvy customers will be able to enjoy a wide range of investment opportunities without constraints of time or place," adding, "We will continue to expand customer-centered innovative financial services in the future."
At the launch ceremony of the "Non-face-to-face Marketing TFT for Investment Products," Lee Youngwoo, Vice President of the Investment Products Asset Management Division at NongHyup Bank (fifth from the left), and related department heads are taking a commemorative photo. NongHyup Bank
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