Matcha Craze: Namyang Dairy Products Sells Out New 'Matchaemong'

Second Round Sells Out After Initial Sellout
Sales of Matchaemong Resume at 2 p.m. on the 19th

On August 19, Namyang Dairy Products announced that all prepared stock of 'Matchaemong' was sold out during the live commerce broadcast on the first day of Naver Brand Store's 'New Product Week' held on August 18. The event, which started at 8 p.m. as a special exhibition, offered a box of twenty-four 190ml units at up to 36% off with additional promotional gifts, drawing a strong response from consumers. Previously, the initial batch released on August 11 sold out in just one day, and the second round of sales also sold out completely.

Namyang Dairy Products, New Product 'Matchaemong'
Photo by Namyang Dairy Products

The product is characterized by its harmonious blend of bittersweet flavor and smooth milk, achieved by using domestic first-grade raw milk and domestic matcha powder. The fact that it is a cafe-style matcha latte in a ready-to-drink (RTD) format, making it easy to enjoy, has also contributed to its popularity among consumers.

Namyang Dairy Products will resume sales of Matchaemong from 2 p.m. on the same day and will offer it at up to 36% off during 'New Product Week' until August 24. Afterward, the company plans to expand sales channels to its own online mall 'Namyang Mall,' major hypermarkets, and other key online and offline outlets.

A representative from Namyang Dairy Products stated, "The consecutive sellouts are the result of synergy between consumer trust in the 'Chocoemong' brand and the recent matcha trend," adding, "We will continue to expand our distribution network to reach even more consumers."

This content was produced with the assistance of AI translation services.