FSS Launches Public Awareness Campaign to Prevent Financial Crimes Affecting Everyday Life

Public Awareness Campaigns Targeting Everyday Spaces
FSS Launches Intensive Promotions via YouTube, Bus Stops, and Apartment Elevators to Prevent Financial Crimes

On August 18, the Financial Supervisory Service announced that it will launch an intensive public awareness campaign to prevent financial crimes affecting everyday life, such as illegal private lending, voice phishing, and illegal financial investments. The campaign will utilize various media channels widely used by the public.

Previously, the FSS conducted awareness campaigns during the summer holiday season by targeting public transportation facilities and local festivals. This time, the agency plans to produce promotional content in collaboration with broadcasters and influencers, and disseminate the materials through public transportation, apartment elevators, bus stops, and subway screens.

First, to prevent harm from anti-social illegal lending contracts with annual interest rates exceeding 60%, the government, local governments, and the financial sector will jointly create advertisements with broadcaster Jung Sungho. Any illegal lending contract with an interest rate exceeding the legal cap of 20% is invalid, including both principal and interest.

In addition, to prevent the rapidly increasing cases of card delivery impersonation voice phishing, the FSS will produce YouTube Shorts with popular creators and promote financial crime prevention through current affairs and economic YouTube channels such as Understanding.

In particular, the agency will focus offline promotional efforts in areas with high-value losses. An analysis of large-scale voice phishing damages in the second half of last year revealed that the three Gangnam districts accounted for about 30% of Seoul's total losses.

Accordingly, the FSS will use 1,459 elevator advertising monitors in 101 apartment complexes (54,138 households) to run prevention campaigns for about a month, until September 10.

Additionally, the agency will utilize large screens at 20 bus stops to promote voice phishing prevention. The FSS emphasized that any contact regarding the issuance of a card that was not applied for is 100% voice phishing.

An FSS official stated, "To minimize consumer harm from financial crimes affecting everyday life, we will continue to develop and implement tailored promotional initiatives for vulnerable groups, while also strengthening close cooperation with the financial sector and relevant ministries to eradicate illegal private lending and voice phishing."

This content was produced with the assistance of AI translation services.