Lotte Card's Digiroca App Wins Main Prize at Germany's Red Dot Design Award
Recognized for Excellence at One of the World's Top Three Awards Ceremonies
On August 12, Lotte Card announced that it had recently won the main prize with its Digiroca app at the '2025 Red Dot Design Award'.
Lotte Card recently won the main prize in the Brand & Communication Design category at the '2025 Red Dot Design Award' held in Germany with its Digiroca app. Lotte Card
View original imageThe design award ceremony held in Germany is considered one of the world's top three design awards. Lotte Card received the main prize in the 'Apps' category within the Brand & Communication Design section for its Digiroca app.
Lotte Card defined the core value of the Digiroca app as "a lifestyle curator who knows its customers best." The app has evolved into a hyper-personalized platform that interacts with customers based on data and curates meaningful information for them.
In November of last year, Lotte Card revamped the app and has since been providing a hyper-personalized curation service that responds not only to customers' usual preferences and interests, but also to their real-time behaviors and situations.
The app introduced a "real-time care message" feature at the top of the screen to deliver customized benefits and information. It also offers a "Discovery" service that detects customers' current interests and gathers related products, content, and benefits all in one place.
For customers planning a trip, the app recommends travel destinations, while for those already traveling, it provides exchange rate information. With an adaptive user interface (UI) that changes according to the customer's situation, the app delivers the most relevant information at the most appropriate time.
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A Lotte Card representative stated, "The Digiroca app has evolved from a card app used for payments into a curator that provides customers with real-time, customized information," adding, "We designed the app to deliver the most important information to customers in a simpler and more intuitive way."
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