Revitalizing Local Businesses in Gwangsan-gu, Gwangju: Resident-Led Efforts with Consumption Coupons
Resident Participation in Consumption Promotion
Through Community Currency and Shopping Campaigns
On August 4, Gwangsan-gu in Gwangju announced that local residents are actively leading efforts to boost neighborhood business consumption, in connection with the livelihood recovery consumption coupon program.
A citizen using a livelihood recovery consumption coupon at a neighborhood store in Songjeong1-dong is participating in the 'Maeulon' currency event. Provided by Gwangsan-gu
View original imageSongjeong 1-dong is running a consumption coupon event using its own local currency, 'Maeuleon (ON·?)'. After using consumption coupons at neighborhood stores and submitting receipts, residents receive 'Maeuleon' in proportion to the amount spent. The first 100 participants receive 10,000 won for spending over 50,000 won, and 20,000 won for spending over 100,000 won.
On August 1, Wolgok 1-dong held a shopping campaign with participation from residents and social organizations. Residents attached 'Consumption Coupon Accepted Here' stickers to stores and promoted the use of neighborhood businesses by shopping directly with consumption coupons.
Hanan-dong is conducting a 'Neighborhood Business Consumption Promotion Challenge' in cooperation with the Hanan Merchants Association. Residents who spend over 50,000 won at three stores affiliated with the Hanan Merchants Association receive a 10,000 won digital Onnuri gift certificate, and those who spend over 100,000 won at seven stores receive 20,000 won.
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Park Byungkyu, head of the district office, stated, "Efforts to revitalize neighborhood businesses, led by residents, organizations, and merchants' associations in each dong, are gaining momentum through the distribution of consumption coupons," and added, "We will promptly implement various strategies to support local economic recovery."
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