Junggonara Sees 226% Surge in Hobby and Preference Transactions in First Half... 'Kidult and Goods' Lead the Trend

Expansion of Sentiment- and Fandom-Driven Consumption

Junggonara announced on the 22nd that in the first half of 2025, the transaction amount in the hobby and preference-related category increased by 226% compared to the same period last year, and the number of transactions also rose by 87%.

According to Junggonara's analysis of transaction data in hobby-related categories within its app from January to June this year, the categories with the fastest-growing transaction amounts compared to the previous year were comic books (572%), kidult (524%), baseball apparel/goods (406%), and star goods (278%), in that order.

In particular, both the kidult and star goods categories saw sharp increases not only in transaction amounts but also in transaction volumes. The number of transactions for kidult-related products such as figures, plastic models, and LEGO increased by 319% compared to the same period last year, while the number of transactions for star goods surged by 364%.

Junggonara announced on the 22nd that in the first half of 2025, the transaction amount in the hobby and preference-related category increased by 226% compared to the same period last year, and the number of transactions also rose by 87%. Junggonara

On the other hand, the golf and camping equipment categories, which recorded the highest number of transactions in the first half of last year, saw only modest increases of 23% and 25%, respectively, this year. As consumer trends focused on sentiment and fandom have intensified, transactions have increasingly concentrated on "collectible" hobby items with high rarity and resale value, rather than on traditional hobbies or leisure activities.

This trend was also clearly reflected in search rankings. Five out of the top 10 most popular search terms on Junggonara in the first half of the year were hobby-related items. Among these, kidult items ranked first (LEGO), fourth (Gundam), and sixth (figure). The cumulative number of searches for these three keywords in the first half of the year totaled 30 million.

Recently, as the craze for collecting limited-edition character and brand goods has spread among the MZ generation, interest in related keywords has also surged. In June, the number of searches for the globally popular character "Labubu" increased by a staggering 928 times compared to January.

Choi Inwook, CEO of Junggonara, stated, "The secondhand trading market has now become more than just a secondary distribution channel; it has established itself as a hub for consumer trends that reflect individual tastes and values. We will focus on enhancing transaction convenience and platform reliability to ensure that users' diverse needs can be quickly translated into transactions."

This content was produced with the assistance of AI translation services.