Ultra-Compact Design Meets Sophisticated Aesthetics

On June 27, SK Magic announced the launch of a limited-edition collaboration product, the 'SK Magic X PSG Ultra-Compact Plus Direct Water Purifier,' created in partnership with the world-renowned football club Paris Saint-Germain.

SK Magic X PSG Ultra-Compact Plus Direct Water Purifier Image

SK Magic X PSG Ultra-Compact Plus Direct Water Purifier Image

View original image

This new product features an ultra-compact, slim design measuring 164mm in width, 395mm in depth, and 345mm in height, making it suitable for small kitchens, households with one or two people, offices, and other spaces where efficient use of space is important. It is available in two colors?navy and white?which are the signature colors of PSG, adding a sophisticated design aesthetic.


Despite its compact size, the purifier provides cold water, purified water, and four levels of hot water (for infants, tea, warm water, and high-temperature water). Notably, it can instantly dispense high-temperature water up to 100°C, making it versatile for various uses. Additionally, it allows for precise dispensing in 10ml increments, offering convenient use tailored to individual needs.


Convenience and hygiene have also been significantly enhanced. In addition to a movable faucet that can be adjusted according to the height of the container, the product is equipped with a triple hygiene care system, including a UV sterilization function, a stainless steel direct water pipe, and electrolyzed water circulation care, ensuring cleaner and safer water. Furthermore, with built-in Internet of Things (IoT) functionality, users can easily manage filter replacement notifications, monitor usage, and control sterilization through a connected mobile application.



Customers can choose between a self-service model, which allows them to replace the filter themselves every four months, and a professional service model with on-site maintenance. Various promotions, including discounts through partnerships with major credit card companies, are also available. An SK Magic representative stated, "Through this collaboration product with PSG, we plan to meet the diverse needs of customers by offering both premium design and functionality in the water purifier market, while also expanding our market presence."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing