A New Discovery of Coffee Mix... 'Maxim Plant,' a Garden in the City

Dongseo Food's Multi-Cultural Coffee Space in Hannam-dong, Seoul
"Coffee Factory in the Forest" Concept... 1.36 Million Cumulative Visitors

Maxim Plant, a coffee multi-cultural space operated by Dongseo Food in Hannam-dong, Yongsan-gu, Seoul, is a place where visitors can enjoy a variety of coffee-related content. Since its opening in April 2018, Maxim Plant has recorded a cumulative total of approximately 1.36 million visitors as of the end of March, gaining attention as a coffee landmark.

In line with its concept of "A garden in the city, a coffee factory in the forest," visitors can enjoy seasonal plant-themed interiors, and the presence of large-scale roasting and coffee production equipment in the store creates a unique atmosphere.

At Maxim Plant, a variety of instant coffee-based menus are offered, allowing customers to enjoy the familiar Maxim coffee mix in a new and emotional way. In particular, four menu items featuring Maxim Mocha Gold reinterpret the classic flavor and have gained popularity. These include "Mocha Gold Quick Shot," which delivers the deep flavor of espresso; "Mocha Gold Original," made with the original recipe; "Mocha Gold Boost," which adds a richer taste to the original; and "Mocha Gold Ice," which is served cold. Customers can sample a wide range of options.

Seasonal specialty menus are also available, such as "White Gold Ssuk Latte," which harmoniously blends the sweet Maxim White Gold with savory mugwort, as well as "White Gold Black Sesame Latte," "Supreme Gold Choux Cream Latte," and "Supreme Gold Einspanner."

Maxim Plant is also famous for offering unique coffee experiences. Notably, the "Synesthetic Coffee" service in the third-floor brewing lounge allows customers to select their preferred specialty coffee and experience it with all five senses?taste, smell, hearing, sight, and touch.

Customers can use a tablet to choose their preferred coffee aroma, acidity, and roast level, and the system recommends the most suitable coffee from a selection of 16 specialty coffee beans. Along with the coffee, a poem and music that pair well with the chosen coffee are provided to enhance the emotional experience. Dedicated seats for synesthetic coffee are equipped with headsets, allowing customers to leisurely enjoy music while savoring their coffee through various senses.

This content was produced with the assistance of AI translation services.