Ayong FBC Launches "Escudo Rojo Gold Collection" in Partnership with GS25

Limited Edition Available Exclusively at GS25

Ayong FBC announced on April 28 that it has exclusively launched the Chilean premium wine brand "Escudo Rojo Gold Collection" in collaboration with GS25.

The limited-edition "Escudo Rojo Gold Collection" is a 100% Cabernet Sauvignon wine produced by the renowned French wine family, Baron Philippe de Rothschild, in Chile's Maipo Valley. Aged for 10 months in French oak barrels, this wine is characterized by its exceptional balance and deep, rich flavors.

This wine features a bright and vivid ruby color. It offers pronounced aromas of black currant, red cherry, and raspberry, complemented by soft vanilla notes from oak aging, resulting in a complex bouquet. On the palate, the wine delivers a harmonious blend of rich, fresh fruit flavors and acidity, providing a delicate yet elegant texture.

Maipo Valley, where Escudo Rojo is produced, is regarded as one of the world's leading regions for Cabernet Sauvignon. Located 800 to 1,200 meters above sea level south of the capital city Santiago, the area is adjacent to the coast and experiences significant temperature differences between hot days and cold nights. In addition to its dry Mediterranean climate and large diurnal temperature variation, the region's well-drained gravel soil creates an ideal environment for cultivating grapes with abundant aroma and tannins.

A representative from Ayong FBC stated, "This exclusive launch is an opportunity to introduce premium wine to a broader range of consumers, leveraging the strategic synergy with the GS25 channel. We will continue to contribute to distribution diversification through initiatives that highlight the unique identity of our brand."

This content was produced with the assistance of AI translation services.