Andong City and Korea Institute of Spiritual Culture Open Souvenir Shop "Yekki Sanghoe"

Over 120 Products Showcasing Local Character Sold as Part of Tourism Hub City Project

The city of Andong in North Gyeongsang Province, together with the Korea Institute of Spiritual Culture, has opened a travel souvenir specialty store called "Yekki Sanghoe" at the entrance of the Seonseonghyeon Cultural Complex.

Souvenir shop "Yekki Sanghoe" opens to capture memories of travel in Andong, Gyeongbuk.

Yekki Sanghoe is a space where visitors can find creative souvenirs that reflect Andong’s unique traditions and local character, and was established as part of the city’s tourism hub development project.

The store currently offers a total of 121 different products, including traditional homemade liquor produced by local head families, pouches made using Andong ginger and recycled hanbok, magnets featuring designs of Hahoe Village and Wolyeonggyo Bridge, and award-winning items from the Andong Travel Souvenir Contest.

Goods from the Lee Yuksa Literary Museum and the Gyeongsangbuk-do Independence Movement Memorial Hall are also available, contributing to the promotion of local cultural resources and tourist attractions.

The store is open daily from 10 a.m. to 7 p.m. Moving forward, the city plans to recruit new creators, designate a "Popular Travel Product of the Month," and develop package products, in order to expand marketing efforts and improve accessibility and choices for tourists.

An official from Andong City stated, "By providing high-quality souvenirs that allow visitors to cherish memories of their trip to Andong, we expect not only to revitalize local tourism, but also to see a positive impact on the number of visitors to the Seonseonghyeon Cultural Complex and Yekki Village."

This content was produced with the assistance of AI translation services.