Yeosu MICE Ranks First in Korea Representative Brand Awards

Continuing Its Reputation as a MICE Certified City
Directly Chosen by Consumers

Yeosu City in South Jeolla Province (Mayor Chung Kimyung) announced that it ranked first in the "MICE Industry City" category of the Korea Representative Brand Awards, which are selected directly by consumers, winning the award for three consecutive years.

According to the city on April 21, the "2025 Korea Representative Brand Awards" ceremony was held on April 16 at the Shilla Hotel in Seoul. The event was co-hosted by three leading Korean media outlets?iMBC, Donga.com, and Hankyung.com?representing comprehensive newspapers, economic newspapers, and broadcasters.

Yeosu City ranked first in the "MICE Industry City" category of the Korea Representative Brand Awards, selected directly by consumers, winning the award for three consecutive years. Photo by Yeosu City

On this day, Yeosu City claimed first place in the "MICE Industry City" category, surpassing Goyang City, Suwon City, Gyeongju City, Pohang City, and Chuncheon City.

The "Korea Representative Brand Awards" selects winners through an online consumer survey and internal certification review, evaluating both tangible and intangible products, as well as corporate and organizational brands, based on initial brand recall, awareness, marketing activities, and brand preference.

Previously, in the past year, the city attracted 1,262 MICE events, generating an estimated regional economic impact of about 147 billion KRW, thereby revitalizing the local economy. As a result, Yeosu was also selected this year for the Ministry of Culture, Sports and Tourism's "Preliminary International Conference District" project to promote MICE industry growth.

In particular, through multifaceted and differentiated marketing and business strategies, Yeosu has signed business agreements with 21 travel agencies from four countries (Singapore, Malaysia, Taiwan, and Japan) for joint MICE marketing and attracting events to Yeosu, thereby enhancing its competitiveness in the overseas MICE market as well.

Mayor Chung Kimyung stated, "With this award, Yeosu is solidifying its recognition and position as Korea's top MICE city," adding, "We will focus administrative efforts to build on this foundation and become a global MICE city."

This content was produced with the assistance of AI translation services.