Lotte Department Store Launches "Baby Fair" With Unprecedented Benefits... Up to 50% Off

The Largest Benefits of the First Half of the Year
Exclusive Pop-ups, New Shops, and Experiential Content All in One Place

Lotte Department Store announced on April 21 that it will hold the "Baby & Kids Fair," featuring the largest benefits of the first half of the year.

A customer is browsing products at the stroller store in Lotte Department Store Jamsil branch. Photo by Lotte Department Store

This event will showcase exclusive pop-up stores, new shops, limited-time special prices, and experiential content tailored to the needs of each growth stage, from birth and infancy to early childhood and developmental periods.

At the Jamsil branch, which ranks first in kids’ sales among Lotte Department Store locations, a pop-up store for "Joolz" will open for the first time in Korea from April 25 to May 8. Joolz is a premium Dutch baby product brand known for its luxury strollers made from high-quality materials and sophisticated designs. At this pop-up, customers can enjoy early-bird benefits on the "Aer2" portable stroller, which is being launched for the first time in the world in Korea at a special price. Other models such as the "Day5 Deluxe" and "Hub2 Convertible" will also be available at discounts of up to 10%.

During the same period, the "Egg" store, a British high-end stroller brand, will offer the "Eggz Moonbeam Gunmetal Edition" at a special price of 590,000 won. At the premium bedding brand "Allemang Baby," specially planned comforters will be sold at discounts of over 50%.

On May 1, the "LEGO Store" will open on the 8th floor of the Jamsil main building. Following the opening of the largest LEGO store in Korea at Lotte World Mall, which ranked first in nationwide sales last year, a new location will now open in the Jamsil main building as well. To celebrate, popular products will be discounted by up to 30%, and customers who spend more than 200,000 won will receive a LEGO Store Pack as a gift.

At the Dongtan branch, the "LOTTE x BeFe Baby & Kids Fair" will be held from May 9 to 12. Hwaseong, Gyeonggi Province, where the Dongtan branch is located, was one of the top cities in Korea for birth rate growth last year. Through this baby fair, the event aims to attract demand not only from Hwaseong but also from neighboring areas such as Yongin, Osan, Anseong, and Pyeongtaek.

Accordingly, Lotte Department Store has partnered with "BeFe," the largest exhibition planning company specializing in baby fairs in Korea, to offer a wide range of parenting category products not typically found in department stores. Over 30 companies, including "BambooBebe," "BebeDeco," "Seedb," "Jordan," and "DoubleHeart," will participate. During the event, customers will receive gifts based on their purchase amounts, and special baby gift packs featuring popular samples from participating brands will be given to early visitors on a first-come, first-served basis.

Kim Sunyeop, head of the Kids Team at Lotte Department Store, stated, "We hope that the Baby & Kids Fair, filled with generous benefits, will make May a happy month for both children and parents."

This content was produced with the assistance of AI translation services.