Lotte Wellfood's 'Pasteur Protein+' Sold Out on Home Shopping

All Stock Sold Out on Lotte Homeshopping's "Kim Na-woon’s Lala Show"
Orders Surpass 400 Million KRW, Sold Out Five Minutes Before Broadcast End

Lotte Wellfood announced on the 28th that its protein-based brand 'Pasteur Protein Plus(+)' achieved a complete sell-out on Lotte Homeshopping's 'Kim Na-woon’s Lala Show.'

On the 24th, Lotte Homeshopping held a launch broadcast for the 'Pasteur Protein+' liquid (RTD) product and sold all the pre-prepared stock. Orders exceeded approximately 400 million KRW within one hour, and the product sold out five minutes before the broadcast ended.

The 'Pasteur Protein+' liquid product, released with a 'grain flavor,' contains 12g of protein. It is made with five domestically sourced grains (brown rice, barley, glutinous rice, sorghum, and millet), adding the rich and savory taste of misutgaru (traditional Korean grain powder) to cater to the tastes of middle-aged and older consumers. Each pack contains 505mg of calcium, essential for bone and teeth formation. It also includes lactase enzyme to break down lactose, allowing those who experience discomfort such as gas, abdominal pain, or diarrhea (lactose intolerance) when drinking milk to enjoy it comfortably. Additionally, each pack contains only 110 kcal, making it low in calories.

A Lotte Wellfood representative stated, "The nutrition-specialized brand Pasteur will continue to introduce a lifecycle nutrition portfolio that adds various functional elements to the beneficial nutrients derived from milk."

This content was produced with the assistance of AI translation services.