Xiaomi Chairman Throws 'Subak' from 6-Story Building... "To Promote Electric Cars"
Promoting the Safety of Their Electric Vehicle SU7
"Tank-Level Defense," Self-Praise
Xiaomi's CEO Lei Jun from China released an experimental video in which he throws a bulletproof-coated watermelon from the rooftop of the 6th floor to the ground to promote the safety of their electric vehicle SU7.
Broken watermelon image. Material to aid understanding of the article. Getty Images
View original imageAccording to local Chinese media such as Jiupai News on the 20th, CEO Lei shared on his social media account the previous day, "Today I went up to the rooftop and tried an interesting experiment," and released the 'bulletproof watermelon experiment' video.
Xiaomi CEO Lei Jun of China revealed an experiment in which a watermelon coated with "bulletproof coating" was dropped from the rooftop of the 6th floor to the ground to promote the safety of the company's electric vehicles. Photo by Yonhap News
View original imageIn the video, CEO Lei is seen holding a small gray ball. He then drops this object from the rooftop of the 6th floor of the Xiaomi factory. The ball fell to the ground without any damage.
Chairman Lei Jun revealed this experiment to promote Xiaomi's latest electric sedan SU7, which was launched at the end of last month. Xiaomi is known to have applied the coating technology used on the ball dropped from the rooftop to the bottom of the battery pack of the SU7 to prevent battery damage caused by impacts or scratches underneath the vehicle.
CEO Lei stated, "The watermelon surface is coated with bulletproof material, giving it tank-level defense," and claimed, "I dropped the watermelon three times in a row, and it remained intact each time."
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He added, "The bulletproof-coated watermelon cannot be cut even with an axe," and explained, "The roads inside the Xiaomi automobile factory premises were cleared by employees in advance for the filming, so there is no need to worry."
Following the SU7, Xiaomi launched the SU7 Ultra last month. CEO Lei described it as "the fastest 4-door mass-produced car on Earth." The cumulative sales of the SU7 have reached 200,000 units.
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