Kia Unveils KBO Display Theme... First Applied to EV4

29,900 KRW Per Team
Permanent Use with a One-Time Purchase

Kia unveiled the 'KBO Display Theme' for domestic professional baseball fans on the 19th.

Kia planned this display theme in collaboration with the KBO (Korea Baseball Organization), commemorating last year's domestic professional baseball league championship and ahead of the 2025 season opening.

The KBO Display Theme is a customized digital product that allows users to change the colors and graphics of the vehicle's large ccNC display (connected car Navigation Cockpit) according to each team's preferences.

With this product, Kia provides for each of the 10 KBO teams ▲ a cluster reflecting the team logo and key colors ▲ an infotainment home card and profile featuring players in team uniforms and mascots ▲ and navigation displaying the vehicle's location with the team mascot.

KIA Tigers KBO Display Theme. Provided by KIA

Kia will first apply the KBO Display Theme to the Kia EV4 and plans to expand it to other models equipped with the ccNC display in the future.

The price of the KBO Display Theme is 29,900 KRW per team. Once purchased, it can be used permanently and will be available for sale in April. Installation is done via over-the-air (OTA) wireless software updates.

More detailed information about the KBO Display Theme can be found on the official Kia Connect Store website.

A Kia representative said, "Through the KBO Display Theme, we expect customers to experience being united with their cheering team even outside the baseball stadium," adding, "We will continue to offer differentiated digital experiences that add joy and convenience to customers' daily lives by integrating lifestyle and cultural content."

This content was produced with the assistance of AI translation services.