Wadeul Selected as Supplier for the '2025 AI Voucher Support Project'

Up to 200 Million KRW in Support

Wadle, the developer of the interactive AI agent ‘Zentu,’ announced on the 4th that it has been selected as a supplier company for the ‘2025 AI Voucher Support Project’ organized by the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA).

The AI Voucher Support Project is a program that supports demand companies such as small and medium-sized enterprises and small business owners in adopting AI solutions from supplier companies to improve work efficiency and accelerate digital transformation. The project support scale is up to 200 million KRW.

Through this AI Voucher Support Project, Wadle plans to expand the supply of its AI agent solution ‘Zentu.’ For companies selected as demand companies, it intends to apply customized AI agents specialized in commerce to innovate the customer experience of shopping malls and support increasing actual purchase conversion rates.

Zentu is a Software as a Service (SaaS) solution that helps customers make purchasing decisions in online shopping malls. When customers browse products or hesitate to purchase, a floating button is activated, and like a veteran salesperson in an offline store, it naturally understands purchase intentions through conversation and provides appropriate recommendations to prevent customer churn and increase purchase conversion rates.

Jo Yongwon, Chief Strategy Officer (CSO) of Wadle, said, “Zentu goes beyond simply recommending products; it autonomously finds optimized conversation and recommendation strategies for various categories and platforms to induce customer purchases,” adding, “We will strive to help more companies improve their marketing performance through Zentu in the future.”

This content was produced with the assistance of AI translation services.