[Concall] Kia "Increase Sales Without Incentives Except North America"

Kia has expressed its determination to increase sales this year in markets excluding North America without increasing incentives.

On the 24th, during the 2024 Q4 earnings conference call, Kia stated, "There are concerns about whether we can increase sales without increasing incentives, but we believe there is no reason to use incentives for new car launches."

They added, "In the case of North America, unlike other regions, there are no new cars, so we plan to use incentives to boost sales. However, in regions where many new cars are launched, we believe sales can grow without increasing incentives."

Furthermore, they emphasized, "Based on this, we expect to maintain double-digit operating profit margins for the third consecutive year," and said, "We will ensure that everyone can have confidence that 'Kia has kept its promise' at next year's earnings conference call."

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