Hyundai Ioniq 9 and 6 Race in KartRider Game

Hyundai Motor Company announced on the 24th that it will hold an event in collaboration with Nexon's popular mobile racing game 'KartRider Rush+' to celebrate the Lunar New Year holiday.

The 'KartRider Rush+' event, running from the 24th of this month to the 27th of next month, is a mobile racing game created to allow players to enjoy Nexon's popular PC game KartRider on mobile devices.

In this collaboration event, Hyundai will introduce a special kart based on the design of its flagship electrified model, the Ioniq 9.

Ioniq 9 appears as a mobile kart character in the KartRider game. Photo by Hyundai Motor Company

The Ioniq 9, first unveiled in November last year, is Hyundai's first large electrified sports utility vehicle (SUV) model. Featuring spacious and flexible interior space combined with cutting-edge technology, it will be introduced as an item kart within the game.

The Ioniq 6, known for its excellent aerodynamic performance, will also be released as a speed kart, offering an exhilarating mobile racing experience.

Users can obtain the Ioniq 9 and Ioniq 6 karts through in-game events from today until the 27th of next month. By participating in the collaboration commemorative promotion held on a separate event page, players can win various prizes such as Bluetooth earphones, department store gift certificates, and also have the opportunity to experience exhibitions at Hyundai Motorstudio.

A Hyundai Motor Company representative stated, "We are pleased to provide an opportunity to experience Ioniq's sustainable innovation within the game," adding, "We will continue to do our best to promote the excellence of the Ioniq brand to the younger generation."

This content was produced with the assistance of AI translation services.